Build
The build record is divided by the kind of decision being made.
Ventures
What companies and experiments are being attempted; current stage, capital used, next proof point, blocker, and falsifier.
Architectures
What was built, why it was built that way, what alternatives were rejected, and what evidence would trigger replacement.
Growth
Marketing experiments, distribution, YouTube packaging, LinkedIn work, landing pages, and the results that survived contact with an audience.
Builder post format
Every substantial build post should state: hypothesis, intervention, evidence, result, limitation, and next test. A plausible paragraph is not a receipt.